Market research

 

Design takes place to satisfy human need. But how do we gauge what that need is? By market research. There are three main ways of carrying out market research

 

~we can see what the competition is doing, (look at their catalogues or at the actual product)

~we can pay to get advice from an expert in the field

~we can carry out a survey of users in the target market

 

In the survey, it is very important to ask the right questions. You must make sure the answers will help you in your design. If you present the results as bar charts or pie charts, you can get a picture of the need. Questions in your examination will usually be about what questions should you ask or what factors you need to find out about

 

Examples of Market Research questions are 1998 specimen Paper 4 question 1(a), 1999 Paper 3 question 1(a)